Methodology

How we measure and analyze the invisible economy of public attention

01 / CONCEPT

The Attention Economy

In today's digital landscape, attention has emerged as a form of power. Those who capture and hold public interest increasingly control the conversation—whether in politics, journalism, popular culture, sports, or social media.

This shift creates a paradox: while attention-capturing figures gain unprecedented influence, individuals have less control over their own attention than ever before. We live in an era of constant distraction, where our collective focus is increasingly directed toward a select few.

"In an age of information abundance, attention becomes the scarce resource."

Attentionocracy measures this otherwise invisible economy by tracking how public attention is distributed, bringing transparency to who receives our collective focus and why.

02 / APPROACH

Our Methodology

We use Wikipedia pageview data as our primary metric because it clearly shows public interest in a person or topic in a way that's:

  • 1Intentional: Page visits represent deliberate information-seeking rather than passive content consumption
  • 2Objective: Not influenced by platform-specific algorithmic biases
  • 3Transparent: Publicly accessible data that anyone can verify

Attention Score Calculation

We normalize Wikipedia pageviews on a scale where 100 is the average top daily score(currently representing approximately 120,000 pageviews).

This normalization allows us to easily incorporate additional data sources in the future, such as social media mentions, search data, and other metrics of public attention.

03 / EVOLUTION

Looking Forward

While Wikipedia pageviews form our current foundation, we're developing a more comprehensive attention index that may incorporate:

Social Media

Mentions and engagement across major platforms

Search Data

Volume and patterns of related search queries

News Coverage

Frequency and prominence of media mentions

Our goal is to create a holistic measure of attention that reveals patterns in how our collective focus is earned, directed, and maintained in the digital age.

04 / GET IN TOUCH

Contact Us

Have questions about our methodology or interested in collaborating? We'd love to hear from you.